Selling a Sustainable Future for China’s Journey Business Group, along with Accor and McKinsey, launches whitepaper on sustainable journey in China and units out collection of {industry} and shopper suggestions

SHANGHAI, March 15, 2023 /PRNewswire/ — Group, a number one international journey service supplier, in partnership with Accor, a world-leading hospitality group, and international administration consulting agency McKinsey & Firm, at the moment printed a brand new academic whitepaper that examines the environmental affect of China’s tourism sector, analyses Chinese language vacationers’ sentiment in direction of sustainability and finally units out actions key stakeholders in China’s tourism sector have to take to foster sustainable journey. The pioneering survey identifies a collection of sustainable adjustments that must be made, from the on a regular basis to the systemic, which may help the journey and hospitality of tomorrow with the intention of turning into an informative {industry} reference device for change. The report, entitled “The trail towards eco-friendly journey in China, proposes that by adopting a set of collaborative measures throughout the {industry} worth chain, from friends to main international suppliers, China’s tourism sector might transfer towards a extra sustainable future.

(PRNewsfoto/ Group)

(PRNewsfoto/ Group)


(From left to right: Mr. Jean-Jacques Morin, Group Deputy CEO, Group CFO and Premium, Midscale & Economy Division CEO, Accor; Mr. Sébastien Bazin, Chairman and CEO of Accor; Mr. Gary Rosen, CEO, Accor Greater China; Ray Chen, SVP of Group, CEO of Accommodation Business Group; Ms. Jane Sun, CEO of Group; Mr. Li Binghua, Division Director, Market Management Office, Shanghai Municipal Bureau of Culture and Tourism; Mr. Jonathan Woetzel, Director of McKinsey Global Institute, Senior Partner of McKinsey & Company; Mr. Steve Saxon, Partner of McKinsey & Company) (PRNewsfoto/ Group)

(From left to proper: Mr. Jean-Jacques Morin, Group Deputy CEO, Group CFO and Premium, Midscale & Economic system Division CEO, Accor; Mr. Sébastien Bazin, Chairman and CEO of Accor; Mr. Gary Rosen, CEO, Accor Larger China; Ray Chen, SVP of Group, CEO of Lodging Enterprise Group; Ms. Jane Solar, CEO of Group; Mr. Li Binghua, Division Director, Market Administration Workplace, Shanghai Municipal Bureau of Tradition and Tourism; Mr. Jonathan Woetzel, Director of McKinsey World Institute, Senior Accomplice of McKinsey & Firm; Mr. Steve Saxon, Accomplice of McKinsey & Firm) (PRNewsfoto/ Group)

The world is dealing with an unprecedented sustainability problem and the Chinese language tourism {industry} has a big function within the required transformation of hospitality. In response to the World Journey and Tourism Council, China is anticipated to have the world’s largest tourism market by 2032 and, previous to the pandemic, was already one of many greatest international markets. Evaluation for the whitepaper discovered the environmental affect of China’s journey {industry} is substantial: tourism represented roughly 6-8% of China’s whole carbon emissions in 2019.

Information from McKinsey discovered that Chinese language vacationers are engaged about their environmental affect and are beginning to search out sustainable options, however the report discovered they might want extra assist understanding the place to look. Group discovered that 85% of Chinese language vacationers fee journey sustainability as vital or crucial, whereas 60% are involved about local weather change. Nevertheless, the paper discovered, on the similar time, that Chinese language shoppers aren’t but used to the thought of paying further for sustainable journey. As such, you will need to present vacationers steerage relating to sustainability prices, highlighting the industries’ efforts to enhance provision of sustainable choices. It will enhance willingness to pay by displaying the burden to be shared and that value rises will solely be short-term.

In response to this, the report supplies steerage on the actions that vacationers can take to journey sustainably and to empower their very own shopper selections, together with reserving sustainable journey choices with licensed service suppliers, spending extra time in a single vacation spot, and cultivating sustainable habits reminiscent of altering towels or mattress linen much less ceaselessly and refusing to make use of single-use plastics in visitor expertise. Traveler habits is simply the primary consideration the report highlights. Lengthy-term sustainability will probably be achieved in tandem with initiatives from tourism suppliers, who maintain a duty to encourage vacationers’ mindset.

The whitepaper units out a collection of options for the hospitality {industry} to help the Chinese language traveler of their understanding of sustainable journey, encourage behavioural change and finally help the sector’s journey in direction of a internet constructive mannequin, one which provides greater than it takes. Such suggestions embody utilizing expertise platforms to make sustainable journey choices extra seen on-line, utilizing labelling to make sure vacationers are knowledgeable on the environmental affect of their actions, offering incentives to encourage sustainable habits, and coaching workers to undertake a sustainability mindset.

Whereas larger traveler consciousness and willingness to decide on sustainable choices mixed with tourism suppliers’ particular person adoption of extra sustainable practices might help China’s journey sector notice “quick-wins” in sustainable affect, lasting sustainability enhancements require collective industry-wide effort. The report concludes as a name to motion for the hospitality {industry} to work collectively hand in hand to attain sustainable transformation in China. This collaborative venture is a place to begin for this collective mindset, as a useful resource which can be utilized by friends and {industry} gamers alike in a united effort for constructive change.

At a press convention held on the iconic Fairmont Peace lodge in Shanghai, to launch the report, prime executives from Accor, Group, and McKinsey & Firm shared their views on sustainable journey in China.

Sébastien Bazin, Chairman & CEO Accor, mentioned: “Folks and sustainability are on the coronary heart of every little thing we do. In relation to sustainability there aren’t any people, solely collectives, and this paper represents a serious step-forward for this collaborative {industry} strategy. Impactful change can’t be made alone; transformation occurs collectively. Touring throughout China and world wide responsibly can join individuals and Accor is proud to guide this collective journey, supporting native communities, defending biodiversity, in addition to sharing and fascinating in additional sustainable habits. Sustainability is essential and we now have been so happy to work with our strategic associate Group and trusted advisor and counselor McKinsey on this significant sustainability-focused White Paper to proceed to drive constructive change for our friends, abilities and companions.”

Jane Solar, CEO of Group, mentioned: “We’re thrilled to be main the cost for sustainable journey and selling accountable tourism practices within the {industry}. Our dedication to harmonious coexistence between individuals and nature has pushed us to implement inexperienced and environmental safety practices, reminiscent of our ‘Inexperienced Tourism Objectives’, which has already reached hundreds of thousands of worldwide vacationers. By collaborating with strategic companions, together with Accor and McKinsey & Firm, we intention to combine the social and business worth of inexperienced and environmental safety, creating new enterprise development alternatives for companions. Our aim is to pave the best way for a extra sustainable and accountable journey {industry}.”

Jonathan Woetzel, Senior Accomplice of McKinsey & Firm and Director of McKinsey World Institute, mentioned: “The Chinese language tourism {industry} is giant sufficient to take the lead in advancing the sustainability agenda. As vacationers resume their adventures, every step of their journey presents alternatives to make decisions and take concrete actions that would instantly cut back their environmental footprint. However the burden shouldn’t be on the traveler alone. Lengthy-term change requires collaboration between actors throughout the whole journey {industry}, from resorts and journey businesses to inexperienced traders and expertise suppliers.”

Obtain “The trail towards eco-friendly journey in China– joint analysis in journey sustainability in China HERE.

About Group Group is a number one international journey service supplier comprising of, Ctrip, Skyscanner, and Qunar. Throughout its platforms, Group helps travellers world wide make knowledgeable and cost-effective bookings for journey services and allows companions to attach their choices with customers by means of the aggregation of complete travel-related content material and sources, and a complicated transaction platform consisting of apps, web sites and 24/7 customer support facilities. Based in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Group has turn into one of many best-known journey teams on the earth, with the mission “to pursue the proper journey for a greater world”. Discover out extra about Group right here:

About Accor

Accor is a world main hospitality group providing experiences throughout greater than 110 nations in 5 400 properties, 10 000 meals & beverage venues, wellness services or versatile workspaces. The Group has one of many {industry}’s most numerous hospitality ecosystems, encompassing greater than 40 lodge manufacturers from luxurious to financial system, in addition to Life-style with Ennismore. Accor is dedicated to taking constructive motion when it comes to enterprise ethics & integrity, accountable tourism, sustainable growth, group outreach, and variety & inclusion. Based in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the US. For extra info, please go to or observe us on Twitter, Fb, LinkedIn, Instagram and TikTok.

Accor, in direction of internet constructive hospitality

Accor was the primary hospitality Group to set an bold science-based emissions discount goal: -46% absolute emissions by 2030 in comparison with the 2019 base 12 months, validated by the SBTi; with an final aim of Internet Zero emissions by 2050. Thus far, 84% of resorts within the Accor community have additionally efficiently eliminated 46 forms of single use plastics of their visitor expertise and 97% of workers at a HQ stage have accomplished the “College for Change” coaching to embed an ESG strategy in each side of Accor enterprise technique and operations.

About McKinsey & Firm

McKinsey is a world administration consulting agency dedicated to serving to organizations notice sustainable, inclusive development. We work with shoppers throughout the non-public, public, and social sectors to resolve complicated issues and create constructive change for all their stakeholders. We mix daring methods and transformative applied sciences to assist organizations innovate extra sustainably, obtain lasting positive aspects in efficiency, and construct workforces that can thrive for this technology and the following.

At this time we now have greater than 1,400 companions, consultants, {and professional} help employees positioned throughout six places in China: Beijing, Chengdu, Hong Kong, Shanghai, Shenzhen, and Taipei. Be taught extra about McKinsey Larger China at Group Logo (PRNewsfoto/ Group Limited) (PRNewsfoto/ Group) Group Brand (PRNewsfoto/ Group Restricted) (PRNewsfoto/ Group)


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